Agent: Reese's Peanut Butter Cup company. They're excited about this new product. You can see this from the exclamations, "new!" and "actual size!" This informs the customer of the new twist on the product, with the intention of showing how convenient it is. you can see the convenience again from the "actual size!", and also "unwrapped mini cups."
Act: Reese's has come out with a new version of their original peanut butter cup product. These are more convenient because they're already unwrapped, saving you time to eat them and are smaller, making it easier to eat since you can eat it in one bite! The "Perfect Popable & Resealable" (it's hard to see, but it's in the top left-hand corner) also shows how the bag is user-friendly and the cups won't go bad. The words "actual size" are small, further getting the message across about the new, smaller size of the peanut butter cups.
Agency: The bag the product is in. The bag is supposed to be convenient and easy for customers to use (Perfectly Popable & Resealable), which can then extend to the actual product itself. This can accompany the "unwrapped mini cups" and the "actual size!". These words also accompany the picture of the multiple Reese's cups since they're shown as the actual size and unwrapped.
Scene: Wal Mart while grocery shopping. Reese's company assumes their customers appreciate low prices everyday, while the text assumes that customers are looking to have a treat this is easy/less time consuming to eat. This text evokes positive feelings. They use exclamation points and the font for "minis" and "actual size!" is short, wide, and almost 3-d looking, making a bubbly/happy feeling, opposed to a tall, thin font with no character. I feel excited when I look at this product because of the exclamation points, font and bright colors. The white color of the "minis" contrasts well with the orange background, helping that feature to stand out. The word "New!" also stands out because instead of just being on the orange part of the bag, it's on a yellow rectangle. The words "Milk Chocolate" and "Peanut Butter Cups" are a standard font, showing that it essentially is still the same product. This standard font then makes the font of the new features stand out, showing the new twist on the product.
Purpose: This conveys that Reese's new product is user-friendly and easier to eat than other products. Reese's does this to make their product stand out amongst others. The shopper will think, "Hey, this looks way easier to eat than Milky Ways-I don't have to unwrap them and take multiple bites!" This makes the customer excited to purchase and, of course, eat Reese's Unwrapped Mini Cups.
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